...Is a super long name for a mascara.
The Kiss Me Heroine Make series has built a strong reputation for having great mascara that give short, straight Asian lashes that "oomph" factor. From what I've seen, the most commonly purchased mascara are the Volume&Curl or Long&Curl. The one I have here seems to be fairly new, and I couldn't find much information about it to begin with. But the packaging looks really cute and implies the product is a fiber mascara that is airy/lightweight, so I ended up purchasing it. I was to curious to find out just how magical Heroine Make is. And what exactly "super film" might mean!
Ingredients:
Water, ammonium acrylate copolymer, beeswax, copernicia cerifera (carnauba) wax, propylene glycol, CI 77499, talc, stearic acid, nylon-6, nylon-66, triethyl citrate, triethanolamine, cetearyl alcohol, polyvinyl alcohol, sucrose tristearate, CI 77266, , PEG-20 sorbitan isostearate, phenoxyethanol, cellulose gum, acacia senegal gum, methylparaben, pvp, fragrance, propylparaben, argania spinosa kernel oil, camellia japonica seed oil, nylon-12, rosa canina fruit oil, polyethylene terephthalate, squalane, silica, titanium dioxide, royal jelly extract
I found a short Malaysian commercial about this mascara, and it has clear statements about its properties in English.
Claims (from the commercial):
Contains lightweight fiber that will not weigh your lashes down
Keeps the curl for 10 hours
"Super dynamic lengthening effect"
Can be easily removed with lukewarm water
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| The cap reminds me a lot of Majolica Majorca mascaras |
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| The wand is slightly curved, convenient for easier application |
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| And you can definitely see the tiny fibers! |
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| A swatch on the wrist. That's a good amount of product... |
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| Oh hi there. My eyelids are hooded and a bit uneven! |
Here are my lashes with nothing done to them. My eyelashes aren't extremely short or sparse or straight...it's just the shape of my very hooded eyes that causes them to sort of "hide" at a lower angle. I'm looking to see if this mascara can actually hold my lashes up and keep them more visible.
The results after curling my lashes (right eye) with a Shiseido eyelash curler and applying one coat to the top, then two coats to both top and bottom. Applied with a light, upwards wiggle motion.
Thoughts
I'd say it succeeds very well in lengthening, and giving my eyelashes a slightly thicker appearance. The formula isn't too wet, which plays into how the mascara is supposed to feel lightweight (and it does!). I also thought it was fairly easy to apply even without wiping off excess product first. One coat already suffices in creating natural looking eyelashes with a bit of extra length. This is the perfect look I want to achieve for my eyelashes. However, I don't like the appearance of two coats as much because that's when it starts to create more obvious clumps and spidery lashes. Two coats and up is where it might become necessary to have a separate wand for the purpose of combing through your lashes to disperse the clumps. I also don't like applying it on the bottom lashes because of its lengthening effect. This is a just a personal preference, but I think super long bottom lashes look weird on me.
I wouldn't say the mascara can hold a curl for 10 hours. It does well enough for maybe 5-6 hours, but by the end of the day, I noticed my lashes were slightly lower and closer to reverting back to its original state. That might be my fault for maybe not using more product, but I usually prefer applying one light coat. At the very least, don't expect your lashes to look the same right after applying versus at the 10 hour mark.
The mascara is pretty easy to remove with just lukewarm water; makeup remover isn't a must. Given this, I guess it's supposedly not waterproof, but I found that if I rub my eyes, it doesn't smudge or mess things up. I did also cry once while wearing this, and the mascara, again, did not smudge or run at all! AMAZING. Just make sure not to rub your eyes if you're tearing up.
Unfortunately, I can't compare this to the Long&Curl or Volume&Curl and I don't own any other Heroine Make mascara. But I prefer this compared to the Western brands I've tried and I feel like it does its job, especially towards the consumers it caters towards.
Conclusion
This is the start of a beautiful friendship...between me and Heroine Make mascara. I still don't know what "super film" is supposed to refer to, but it sounds like it's a reference to the fiberous aspect. Film refers to Japan's film-coating mascara technology, in which the formula doesn't smudge and warm water is enough for removal. Rub your lashes gently, and BAM! Comes right off.
I really do love this product because it's easy to use, doesn't feel uncomfortable, and barely has any downsides. The fact that its so easy to remove makes it very convenient to use as well. And it's doing some justice to my eyelashes! I always reach for it on days I feel like getting a little dolled up. The packaging is also perfect for a girly girl like me. L&C Super film doesn't seem widely available outside of Asia at the moment, so I plan to try the other mascara before making a repurchase.
I really do love this product because it's easy to use, doesn't feel uncomfortable, and barely has any downsides. The fact that its so easy to remove makes it very convenient to use as well. And it's doing some justice to my eyelashes! I always reach for it on days I feel like getting a little dolled up. The packaging is also perfect for a girly girl like me. L&C Super film doesn't seem widely available outside of Asia at the moment, so I plan to try the other mascara before making a repurchase.
Thank you for reading this far, I hope I was a bit helpful! Let me know if you have any questions or recommendations or tips...anything! :D See you next time!
